DIGITAL MARKETING
DIGITAL MARKETING SERVICES IN BRYAN, TX
Yvonne Moll
Certified Google Ads Specialist
PAID SEARCH MARKETING
Paid Search Ads also sometimes called PPC (Pay per Click), or SEM (Search Engine Marketing) can be with Bing or Google. But here at The Matthews Group we use Google Ads as the primary area we spend online dollars. Google Campaigns have the ability ‘to reach your customers with the right message at the right time’. Google Search, Display and YouTube campaigns are the fastest way to get to your customers whether your goal is to create brand awareness or to get your business to appear at the top of the search page when a customer is searching for the services you offer. The data from Google Ads, Google Analytics, and Search Console is a marketers dream come true. Everyday we jump into the deep end to explore new data, extract the supplied insights and reapply the knowledge to client ad campaigns. It is pure joy for us.
SEO
Everybody wants to be number one on all keyword searches for their business and to make sure their competitor is not number one. It is impossible. Only Google holds the key to their algorithm, but they are incredibly generous in guiding businesses in what to do to optimize their chances of being seen and scoring the coveted number one position to search.
SEO (Search Engine Optimization) is the process of increasing the quantity and quality of traffic to your website. SEO makes it easier for search engines to crawl and understand your website content. SEO not only is optimizing your site for the search engines but also for humans. There are many ways of performing SEO that is categorized into On-Site optimization, Off-Site optimization and Technical SEO. On-Site optimization is the process of optimizing the website’s individual pages for site structure, title tags, meta descriptions, url, content, internal linking and making the site accessible such as with alt image tags. Off-Site optimization (work done off the website) involves link building, content marketing, reviews, digital PR and guest articles. Technical SEO is site speed, XML sitemap, and canonicalization.
PAID SOCIAL MARKETING
Social media platforms such as Facebook and Instagram are the most popular for advertising to customers but there are other social media sites where ads can be placed depending on the customer's goals and the audience.
We offer free initial consultations to discuss questions about using our services for digital advertising campaigns.